Category Archives: Mazda News

2016 MX5 Miata MPG Details Are Spilled


Mazda just released some mileage info on the 2016 Mazda MX-5 that will make it fun and efficient.


As we all know, a light Miata makes for fun Miata, but it can also keep the fun factor going a bit longer with enhance gas mileage. This all new and redesigned 2016 Mazda MX-5 Miata you will be getting 27 mpg city, 34 mpg highway, and 30 mpg combined when matted with a standard six-speed manual transmission.

The optional six-speed automatic will streach mileage a bit more to 27/36/30 mpg city/highway/combined.


Want on? Check out these exciting details below:

May 5, at 9:00 a.m. PDT: Pre-order opens to the public.

On this day buyers can now reserve the MX-5 Launch Edition on where they will input their contact information, select a dealership and make a deposit.

Pre-order buyers are required to put down a $500 deposit.

Dealers will claim the $500 towards a sale through the incentives system at the time of delivery.

All consumer information will be sent to Dealers via specially designated leads through the MDOL system.

Dealers will then contact the MX-5 pre-order buyer to finalize the sale and make delivery arrangements.

Once the first 1,000 vehicles have been ordered (with deposits) the site will continue accepting waitlist customer information and dealer leads.

Additional Launch Edition Features:


Everyone who registers and provided information for the waitlist will receive an embossed leather Mazda keychain. The 1,000 customers who placed a deposit on a MX-5 Launch Edition and take delivery will also receive a custom Mazda branded BOSE SoundLink® Mini Bluetooth® speaker and specially designed items from Mazda’s upcoming Heritage Collection apparel line.

Cool stuff huh?

Mazda USA Chooses Xtime to Deliver Next Generation Customer Ownership Experience


-Xtime, the customer retention solution for automotive manufacturers and dealer service departments, announced that it has been selected as the exclusive service automation provider for Mazda North American Operations. Providing integrated service recommendations, pricing, scheduling and service lane check-in through cloud-based applications, Xtime increases customer loyalty and improves the ownership experience.

“We’re always looking at ways to improve the customer experience and are thrilled to partner with Xtime to help us reach our goals”

“For over a decade, Xtime has delivered a superior customer service experience, which is key to our success in driving more customers and revenue for OEMs and their dealerships,” said Xtime President Neal East. “A partnership with Mazda is a great fit, as we are both committed to providing a world class experience across the vehicle ownership lifecycle.”

Efficient and Integrated Mazda Ownership Experience

Mazda Service Scheduler will integrate Xtime’s Scheduling 7, enabling Mazda owners to access dealership scheduling 24/7 via online and through smartphones. Additionally, they can select appointment times based on availability, advisor or transportation. For dealership personnel, Xtime enables anyone in the dealership to answer the phone, book service orders and maximize shop utilization.

By also utilizing Xtime’s service lane tool, Check-In 7, Mazda dealership representatives can use tablets to meet and greet customers immediately on the service drive, confirm appointments, as well as review and capture the customer’s needs and capture vehicle condition and approval signature.

Both retention solutions integrate secure and consistent access to factory and dealer recommendations, declined services, pricing and repair history.

Mazda Dealerships Empowered with Quick Access to Customer and Vehicle Information

Mazda dealers will benefit from other powerful Xtime cloud-based services to retain customers, including:

DMS Integration: Certified, bi-directional integration with dealer management systems ADP, Dealertrack, Reynolds & Reynolds and more. Appointments booked via Xtime appear in the DMS and customer records are updated.
Management Reporting: Service Managers can review Web statistic reports to gain insight into a customer’s online booking experience.
Digital Service Menus: Online and easy-to-read menus provide manufacturer-recommended and dealer-preferred maintenance schedules based on VIN.
Vehicle Owner Sign-In: Mazda owners can log directly into a Mazda dealership website to create appointments. The online account will maintain dealer preference, as well as vehicle and customer information.
Efficient Walk-Around Inspection: Walk-around inspections and vehicle conditions are captured in the Check-In 7-enabled tablet. Vehicle history will also be displayed.
“We’re always looking at ways to improve the customer experience and are thrilled to partner with Xtime to help us reach our goals,” said Tim Manning, Director, Customer Service, Mazda North American Operations. “We see Scheduling 7 as a tool to help Mazda dealers provide a service experience that exceeds consumers’ increasingly demanding expectations.”

How Mazda Survived the Atomic Bomb // #MazdaMovement


Sometimes things are just meant to be. Such is the case for Founder Jujiro Matsuda. The son of a fisherman, Jujiro Matsuda was born in Hiroshima Japan in August 8, 1875. Mr.Matsuda was apprenticed to a blacksmith in Osaka at the age of fourteen and invented the “Matsuda-type pump” in 1906. After a brief apprenticeship and eventually management, he took over the company and changed the name to “Matsuda Pump Partnership.” He would see his fledgling company’s fortunes improve when it was commissioned as a supplier to the Tsar of Russia as well as manufacturing the Type 99 rifle for the Japanese military.

The story goes like this:
Story by Hans Greimel // Asia editor for Automotive News. Story by Hans Greimel // Asia editor for Automotive News.

Mazda Motor Corp., the most famous company from Hiroshima, may have survived the city’s infamous atomic bombing on Aug. 6, 1945, quite literally by only a split hair.

It’s a story not often told by Mazda. I heard it for the first time from its official historian during a recent visit to the carmaker’s global headquarters in this city of river deltas.

The day of the attack just happened to be the birthday of Mazda founder Jujiro Matsuda. And in keeping with Japanese tradition, he ventured downtown for a customary birthday haircut bright and early, as the Enola Gay B-29 bomber buzzed toward its target.

As he approached his regular barber, another customer was also racing for the door. But being the aggressive businessman he was, Matsuda quickened his pace and managed to stick his leg in first. He was the day’s lead-off trim, right at 7:30 a.m.

Without a wait, he was on his well-coiffed way in half an hour.

Good timing. At 8:16 a.m., the Little Boy uranium bomb exploded above the city just 50 yards from Matsuda’s barber, in blinding 10,000-degree fireball that showered the city with radiation.

By that time, though, Matsuda had made it back across town to around the current location of the Mazda Zoom-Zoom Stadium, home to the Hiroshima Toyo Carp professional baseball team.

The shock wave blew his car from the street and ejected him and his driver from the vehicle. But they were still alive. The same couldn’t be said for 70,000 others incinerated in the firestorm.

Among the victims was the younger of his two sons.

Amazingly, the factory and headquarters of his company, then called Toyo Kogyo Co., was mostly unscathed. A mountain between it and the hypocenter shielded the plant from most of the blast.

Every Japanese automaker suffered U.S. air attacks during the end of World War II. By then, they had all been enlisted, as Mazda was, into the war effort and were fair game.

But none other saw its driving force so nearly snuffed out.

Jujiro ran the company until 1951, when he became chairman and handed control to his surviving son Tsuneji.

But it took Toyo Kogyo another seven years before the one-time cork company was making four-wheeled vehicles. Would it have made it even that far, had Jujiro been late for his haircut?


BEHIND THE ZOOM Forums on Sept. 24

Tristan Vautier (left) and Joel Miller are two of the BEHIND THE ZOOM presenters of this 2 day online exclusive.

The Audience: Forums are exclusive to Mazda competitors and can hold up to 100 participants.

How to Join (we recommend that you register ASAP; you’ll need to download the GoToMeeting platform):

• You will see registration links (URL addresses) for each of these race events listed on the newsletter next to the forums article that was sent to Mazda Team Members on Tuesday, Sept. 16.
• Go to the URL address and enter your first name, last name, and e-mail; then click “Register.”
• You will be prompted to download the GoToMeeting software, if you have not already done so; this process typically takes fewer than 15 minutes.

What You’ll Need: A computer and an internet connection.

Thank you for your support. We hope the BEHIND THE ZOOM resources are helpful in preparing your competitions!
-Your Mazda Family

More Info? Visit MazdaMotorsports

MazdaMovement’s “Beach and Boost 3” // August 10th 8am-7pm

Come celebrate 3rd year Anniversary with our annual “Beach & Boost 3” #MazdaMeet on the shores of the World Most Famous Daytona Beach,64699_498732150217566_559307291_nFl.

All day celebration with a “Sunset Cruise” for dinner and drinks.

MazdaMovement #Beach&Boost3
Sunday Aug 10th 2014 8am-7pm

Meet Time: 8am-9am
Location #1
Miller’s Ale House-Altamonte Mall // Parking Lot
477 E Altamonte Dr
Altamonte Springs, FL 32701

*Info: 1st meet up spot, we leave at 9am sharp for the cruise to Daytona. Please stick close together and no racing. Cops are horrible that way and I want us to dominate I-4 the entire way. Max speed for the lead cars (me and another) is 70mph PLEASE. If something goes wrong call me asap @818-298-1457.

Meet Time: 10-1130am
Location #2
Bellair Plaza
2501 N Atlantic Ave
Daytona Beach, FL 32118

*Info: We will meet in front of the Subway in the plaza like last year. Please be relax, Daytona Beach newspaper and security will be there so no burnouts, loud music etc. We don’t want the police to show up and get kicked out. IF.. this happens on to location #3 asap.

Meet Time: NOON-5pm
Location #3
William’s Ave Beach Entrance (3 STREETS SOUTH OF LOCATION #2)
Corner of N Atlantic Ave (A1A) and Williams Ave
Daytona Beach, FL 32118
Coordination of Location: 29.259099, -81.023544
Cost: $5.00 per car

We will park in a row like last year so PLEASE park as close to each other since we ran out of room. If you get stuck don’t panic, we will have shovels, rope and wood to get you out. The trick is to drive slow on the soft sand. PLEASE watch your speed on the beach, MAX SPEED is 10 MPH. Beach Patrol is no joke and will give you a ticket.

Time: This is up in the air due to weather, time leaving etc. The plan is to leave the beach at 5pm-530pm.

Location #4
Fireside Pizza!
PORT ORANGE 5543 Williamson Blvd Suite 905
Port Orange, FL. 32128

*After dinner we head back to Orlando.

Mazda Gets the Most Improved Non-Premium Brand Honors!

Mazda is on fire!! Being the brand to beat in 2014, Mazda really has taken off this past 2 years and the future is bright. Being recognized by J.D. Power as the most improved Non-Premium brand.

“One of the main principles in our DNA is ‘Kaizen’, which is a Japanese term that means ‘continuous improvement through wisdom and ingenuity,’ said Jim O’Sullivan, president and CEO, MNAO. “Mazda’s improvement in this year’s 2014 J.D. Power APEAL study shows that our continued focus on improving vehicles through ongoing evaluations and customer feedback is changing their opinion of the brand, and for the better. Customers are more satisfied with their new Mazda than ever before.”


Image by: MotorTrend

Mazda Gets Crazy with Bicycles!

The future of bikes is created by Mazda!
Mazda XCM By Michael Gray:

(Quietly) Racing the Mazda 6 Diesel


The 2015 Mazda6 SKYACTIV-D can’t come soon enough. We know Mazda is having issues getting it through California’s strict emissions and a lack of ZOOM-ZOOM from earlier reports. It’s a good thing that they are increasing horsepower to really be competitive in this market as well. Let’s just hope that when it does it will be all that we imagined and more.

Read Article Here

U.S. Marine Sgt. Liam Dwyer to drive Freedom Autosport Mazda MX-5 in 2014

Great news, Sgt. Liam Dwyer will be one of Freedom Autosport driver for the 2014 season. Dwyer, 32, has competed in SCCA, NASA and vintage racing. In 2013, the Bethesda, Maryland, resident earned numerous race wins, pole positions and track records. He accomplished all of it while racing with a prosthetic left leg, the result of an IED explosion during his deployment to Afghanistan.


Read Story Here.

Watch “Mazda Diesel Prototype IMSA Race Car @ Detroit Auto Show NAIAS 2014” on YouTube

Mazda Motorsports John Doonan talks about SKYACTIV-D and the progress that was made in 2013 with the Mazda6 diesel and what 2014 has to offer.